pradeep kumar

Dr Sanjay Shrivastava

Associate Professor

BA (Hons), MA, MBA, PGCTE, Ph.D (English), Ph.D (Management)

Areas of Specialisation

Business Communications

Dr. Sanjay Shrivastava has 17 + years of experience in teaching and training management/engineering students on multidimensional aspects of business communication, managerial communication, and professional communication, focusing their overall development of LSRW skills, adept and skilled in training students on interview skills, and GD-PI training for students successful SIP and Final Placement. He is accomplished educator with demonstrated ability to teach, motivate, and direct students while maintaining high interest and achievement. Articulate communicator able to effectively interact with diverse populations of students at a variety of academic levels. Consistently maintaining excellent relations with students, parents, faculty, and administrators.

He did his First Doctoral Research awarded in May 2002 in English on the topic titled ‘Treatment of Love, Sex and Marriage in the Poetry of Robert Browning. He did his Second Doctoral Research awarded in Sep 2015 in Marketing Communication Strategy on the topic titled 'Marketing Communication Strategy and Its Impact on Companies Performance'. The findings of the study better explain the marketing communication strategy in marketing perspective and its perception towards the utility and productivity of marketing communication and the effective implementation of its strategies by different companies of various sectors. Prior these, he did his Master of Arts (MA), English, (Awarded State Level Scholarship by Higher Education, Bhopal M.P. on having scored highest marks. Bachelor of Arts (BA) Honors, English, Awarded State Level Scholarship by Higher Education, Bhopal M.P. on having scored highest marks. In professional qualifications, he did PGCTE -Post Graduate Certificate in Teaching English from ELTI- Bhopal (CIEFL Hyderabad). In addition he did MBA, (Mkt & HR) from SHIATS (Deemed University) Allahabad with honors.

He has guided the written communication aspects of 300+ Master’s level projects on various sectors / various companies majorly on Insurance, Banking, Aviation, Hospitality Management, Automobiles, FMCG, Retail, Derivatives, Banks, Investment Analysis, Equity, Mutual Funds.

Prior joining NMIMS, he has worked with I M S Engineering College (Ghaziabad) ICFAI, Hyderabad as Center Coordinator, Senior Faculty, Regional Resource Trainer at Institute of Chartered Financial Analysts of India, IILM- College of Management Studies, Greater Noida as an Associate Professor in Business Communication for PGDM Program. In addition, he has -Developed Teaching Material / course Material of Business Communication to inculcate Employability Skills and Office Dynamics including the other aspects of communication in business to make students able to cater best to the corporate of the day. He has worked with ITM University, Gwalior as a Senior Faculty in of Communication in Engg/MBA Programs.

He has also worked as Coordinator of Business English Certificate (BEC) Program and has experience of Teaching, Liaison and Conducting BEC Program (A certificate course by University of Cambridge, UK & British Council, Delhi, ESOL Examinations)

His areas of Research Interest are Business Communication, Managerial Communication, Organizational Communication, Social Media Communication/Role of New Media in Business, Social Media Strategic Communication-Emerging Paradigms, Web Communication/Electronic Media Communication, E-Tailing Communication, Crisis Communication, Safety Communication, Sactoral Communication, Viral Communication, Brand Communication, Interpersonal Communication, Cross Cultural Communication, and Corporate Communication.

Interest Areas:

  1. Business Communication 
  2. Managerial Communication 
  3. Cross Cultural Communication
  4. Marketing Communication
  5. Professional Communication

Awards/ Recognitions/Special Achievements in Academic

  1. Awarded First Prize All across India Level Competition (2005), National Competition on Current Issues- December, 2005, ICFAI University, Hyderabad on the Research Paper ‘A Doorway to El Dorado an Analysis of the Positive Impact of Communication in Professional Career.’ 
  2. Awarded Best Soft Kills Trainer/ Faculty for Business Communication in West Zone (India) in Annual Academic Conference at Puri, Odessa (17 February, 2008). 
  3. Awarded Merit Scholarship by Govt of M P on having topped/ First Rank in Graduation (B.A. Hons English). 
  4. Awarded Merit Scholarship by Govt. of Madhya Pradesh on having topped/ First Rank in Post Graduation (M.A. English).
  5. Awarded Best Paper Appreciation Prize on the research paper ‘Your Words, My Name – The Sinful Art of Concealing the Source: Plagiarism & Students.’ by the house of IMDR Journal of Management Development, Pune.

Book Writing

A Book on ‘Business Communication - Tomorrow’ is on the verge of completion.

List of Latest MD/ TP/ FDPs (Management Development/ Training Programs/ Faculty Development Programs) conducted

  1. Punj Lloyd – Conducted 4 Days Training Program on English Speaking & Managerial Skills Training (For 17/18/19/20. 09. 2009) at Executive Development Center, Gwalior. 
  2. Reliance Insurance Company Ltd. – Training on Top Ten Sales Mistakes to Sales Managers at Gwalior Branch. 
  3. Max New York Life Insurance Ltd. – Training on Positive Attitude Adds to Generate Sales- As a Guest Speaker in GO meet at Hotel Regency, Gwalior. 
  4. Punj Lloyd- 7 Days MDP on Communication Development Training at EDC. 
  5. ICA- Institute of Computer Accountants - Training Workshop on Interview Skills at Gwalior 
  6. Wordz Unlimited- A Consultancy – 3 Days Training on Stress Management, Team Work, & Art of Convincing Customers. 
  7. Dainik Bhaskar- 02 Days Training on ‘Employee Satisfaction & Positive Attitude’ 26& 27 Nov. 2008 
  8. Bajaj Allianz Insurance Company Ltd. – Training to Sales Managers on Staying Positive & How to Succeed in Tough Work Environment. 
  9. Conducted Faculty Development Program on 16 March 2015 on Developing Communication Skills on the Topic Identifying, Understanding and Implementing Communication Components from Teachers’ Perspective: A Framework, organized by ITM University, Gwalior in Association with National Institute of Technical Training and Research, Chandigarh.

Research Achievements:

  1. Reviewer of reputed Journal: Education+ Training by the house of Emerald Insight (EMERALD). 
  2. Reviewer of reputed Journal: Cross Cultural Management: An International Journal by the house of Emerald Insight (EMERALD). 
  3. Reviewer- Management Teaching Review (MTR)-Sage Publication. (UK) 
  4. Editorial Member of Thematic Journal of Commerce & Management 
  5. Editorial Member of the Journal IJEL (International Journal of English Literature). 
  6. Editorial Member of Express, an International Journal of Multidisciplinary Research.

Research Papers/ Publications

Online Publications of Articles on Communication, Business & Management.

  1. Shrivastava, Dr Sanjay. “Idea Generation in Communication” published on February 16, 2013 Link: http://www.yolbook.com/article/business-topic/682/idea-generation-in-communication
  2. Shrivastava, Dr Sanjay. “Workplace Communication and Organizational Relations” published on February 16, 2013, Link: http://www.yolbook.com/article/business-management-topic/683/workplace-communication-and-organizational-relations 
  3. Shrivastava, Dr Sanjay. “Soft Skills and Indian Workforce-A Huge Gap between Demand and Supply” published on February 16, 2013 Link: http://www.yolbook.com/article/business-careers-and-employment-topic/684/soft-skills-and-indian-workforce-a-huge-gap
  4. Shrivastava, Dr Sanjay. “Effects of Ethnocentrism & Enculturation” published on February 19, 2013. Link: - http://www.articlesbase.com/psychology-articles/effects-of-ethnocentrism-enculturation-dr-sanjay-shrivastava-6460336.html- http://www.articlesbase.com/resumes-articles/three-most-important-questions-that-top-institution-employers-often-ask-dr-sanjay-shrivastava-6460352.html 
  5. Shrivastava, Dr Sanjay. “Three Most Important Questions That Top Institution Employers Often Ask”, published on February 20, 2013 Link: http://www.articlesbase.com/resumes-articles/three-most-important-questions-that-top-institution-employers-often-ask-dr-sanjay-shrivastava-6460352.html 
  6. Contemporary Business Communication by Dr Sanjay Shrivastava http://www.authorstream.com/Presentation/aSGuest91825-915932-1-5-business-communication-pgdm-iilm-cms1/

Journals Papers in National/International Journals.

1.Shrivastava, Dr Sanjay. “The Compatible Modeling of Teaching Business Communication in Indian B-Schools: A Framework”, Published in International Journal of Indian Culture and Business Management (IJICBM, Inderscience Journal), Vol. 9, No. 4, 2014.
2. Shrivastava, Dr Sanjay. “The Comprehensive Modeling of Communication Barriers: A Conceptual Framework”, Published in ICFAI University Press (IUP) Journal Soft Skills. The IUP Journal of Soft Skills, Vol. VI, No. 3, 2012.
3. Shrivastava, Dr Sanjay. ‘Identifying Major Components of Business Communication and Its Relevance: A Framework’, Published in ICFAI University Press, The IUP Journal of Soft Skills, Volume VI, No 4, 2012.
4. Shrivastava, Dr Sanjay, “Rainbow Workforce- Exploring the Macro Contributors of Cross Cultural Conflicts in Global Multicultural Business Organizations”, Transstellar - International Journal of Human Resource Management and Research (IJHRMR); ISSN (Print):2249-6874; Vol. 2 Issue 4 Dec - 2012 59-68, Impact Factor (JCC): 2.9966.
5. Shrivastava, Dr Sanjay. “Workplace Communication and Its Functions in Determining Organizational Relations” Published in Zenith International Journal of Multidisciplinary Research (ZIRAF), ISSN 2231-5780 Vol.3 (1), January (2013) Online available at zenithresearch.org.in
6. Shrivastava, Dr Sanjay. "Extreme Demands of Soft Skills and Its Essentiality for Contemporary Workforce” Published in VSRD International Journal of Business and Management Research, www.vsrdjournals.com, e-ISSN: 2231-248X, ISSN: 2319-2194 Vol. 3 Issue No. 3 March (2013).
7. Shrivastava, Dr Sanjay. “The Communication Model Re-Engineered with Focused Fabrication of the Entire Communication Process: A Framework”. Published in Journal of Global Communication (JoGC), Vol. 6, No. 1, ISSN (Print) 0974-0600, ISSN (Online) 0976-2442, January- June 2013 Issue.
8. Shrivastava, Dr Sanjay. “The Compatible Modeling of Multi-Level Usages of English Skills for Engineering Students: A Conceptual Framework”. Published in International Research Journal of Humanities, Engineering and Pharmaceutical Sciences (IJHEPS) www.jiheps.org, Year-3, Vol-II, Issue-6 ISBN:978-81-909047-9-7, p-ISSN:2249-2569, e-ISSN:2320-2955.
9. Shrivastava, Dr Sanjay. “The Problem of Soft Skills in Indian Workforce, India Fights Back: An Eye-opener Study” published in Indian Journal of Management and Indian Business Studies (IJMIBS), ISSN 2277 – 3177, Volume 1, Issue 1, October, 2013. PP 35-56
10. Shrivastava, Dr Sanjay. “3 Questions on How Potentiality of Communication Can Lead to Managerial Effectiveness for Global Business Practitioners”, published in IMPACT: International Journal of Research in Business Management (IJRBM, US), ISSN(E): 2321-886X; ISSN(P): 2347-4572, Vol. 2, Issue 2, Feb 2014, 77-84 11. Shrivastava, Dr Sanjay. “Browning’s Influence on the Subsequent Course of English Poetry: A Critical Estimation” Paper published in Thematics Journal of English Criticism, Volume 1, Issue 4, August 2012.
12. Shrivastava, Dr Sanjay. “The Analysis of Browning’s Poetic Milestone ‘The Ring and the Book’ focusing on the Excellent Characterization of Pompilia: A Critical Assessment” Paper published in The Criterion: An International journal in English. ISSN (0976-8165) Vol. III, Issue IV (Dec. 2012)
13. Shrivastava, Dr Sanjay. “Robert Browning’s Treatment of Love in Earlier Poems: A Critical Assessment” Published in The Journal for English Language and Literary Studies (TJELLS), Volume1, Issue IV, ISSN 2249-2151.
14. Shrivastava, Dr Sanjay. “Exploring the Constant Efforts of Girish Karnad, Focusing on the Critical Assessment of Reviving Myths and Legends for Indian Drama Legacy” published in Thematics Journal of Indian Literature, a quarterly journal (ENGLISH) published ISSN No. 2231-4865, Volume II, Issue 3, September 2012.
15. Shrivastava, Dr Sanjay. “Robert Browning’s Treatment of Love in Later Course of Poems, Showcasing Stage of Poet’s Maturity: A Critical Assessment” published in International Journal of English Language, Literature and Humanities (IJELLH), ISSN No. 2321-7065, Volume –II, Issue-I April 2014, PP 269-280.
16. Shrivastava, Dr Sanjay. Your Words, My Name – The Sinful Art of Concealing the Source: Plagiarism & Students.” Published in IMDR Journal of Management Development and Research, Volume1, Issue 1, ISSN 2349-0802. May 2014, pp 56-59.
17. Shrivastava, Dr Sanjay. “Integrated Elements of Sex and Sensuality in the Poetry of Robert Browning: A Critical Approach” publication in IUP Journal of English Studies, The IUP Journal of English Studies, Vol. IX, No. 3, 2014.
18. Shrivastava, Dr Sanjay, “The Amalgamated Themes in Girish Karnad’s Plays and Its Intertwined Relevance in Modern Life Panorama: A Critical Perspective”, Submitted to LITERARIA: An International Journal of New Literature Across the World (ISSN 2229-4600), Bahri Publications, CREATIVE FORUM VOL. 27, NO. 2, JUL-DEC 2014.
19. Shrivastava, Dr Sanjay. “The Know How of Marketing Communication and Its Integrative Tools.” Submitted to Journal of Business Communication (JBC), Sage Publications, U.K. Being refereed, submitted on 22 March 2015.
20. Shrivastava, Dr Sanjay. “Exploring the Behavioral Meaning of Strong Communication Skills”. Submitted to Business Communication Quarterly (BCQ, Sage Publications, U.K.), Being refereed, submitted on 26 July, 2015.
21. Shrivastava, Dr Sanjay. “The Extreme Role of Social Media in Restructuring Corporate Communications”. Submitted to Journal of Business Communication (JBC, Sage Publications, U.K.), Being refereed, submitted on 22 April, 2015.
22. Shrivastava, Dr Sanjay. Estimation of Doubt and Certainty in the Academic Writings of Management Students with a Focus on Gender Differences, submitted for Second Revision to Journal of English For Academic Purposes, Elsevier Publications submitted on 20 Oct 2015.

Working Journal Papers

  1. Shrivastava, Dr Sanjay. “Business Communication: Yesterday, Today and Tomorrow-Industry Expectations Perspective.” 
  2. Shrivastava, Dr Sanjay. “Sectoral Business Communication: A Framework.” 
  3. Shrivastava, Dr Sanjay. “The art of Performing Business through Cross Cultural Communication: An Insight.” 
  4. Shrivastava, Dr Sanjay. “The Comprehensive Modeling of Summer Internship Program (SIP): An Integral Tool of Management Education.”

National Conferences / Proceedings

  1. Shrivastava, Dr Sanjay. “A Doorway to El Dorado an Analysis of the Positive Impact of Communication in Professional Career”, awarded First Prize All across India Level Competition (2005), National Competition on Current Issues- December, 2005, ICFAI University, Hyderabad 
  2. Shrivastava, Dr Sanjay. "Liderazgo in Digital Age - Nurturing Vision 2020- an Analytical Study on Emerging Trends and Transition in Leadership", National Conference, Ins of Comm & Management, Jiwaji University, Gwalior, ISBN : 978-81-8182-209-3 
  3. Shrivastava, Dr Sanjay. “Management Education: Trends in Business Schools”, Sponsored by- UGC, Central Regional Office (CRO) Bhopal, Organized by - PG Dept of Commerce & Management, Govt PG Lead College, Sheopur (MP), National Conference dated March 12-13, 2011. ISBN: 978-81-8182-508-7
  4. Shrivastava, Dr Sanjay. “Trends and Development in Management Education”, National Conference sponsored by- UGC, Central Regional Office (CRO) Bhopal, Organized by - PG Dept of Commerce & Management, Govt PG Lead College, Sheopur (MP) Dated - March 12-13, 2011. ISBN: 978-81-8182-508-7 
  5. Shrivastava, Dr Sanjay. “Management Education: Opportunities and Challenges in 2020”, National Conference on Contemporary Issues & Emerging Trends in Management & Technology, United Institute of Management, Greater Noida (UP). ISBN: 978-81-908869-3-2

International Conferences / Proceedings

  1. Shrivastava, Dr Sanjay. “An Approach to 'The Crescent Moon' As A Creation Beyond Time”, International Conference, (CCS University) Charan Singh University, Meerut
  2. Shrivastava, Dr Sanjay. “Customer Relationship Management and Its Contribution in Organizational Growth”, International Conference on Enhancing Organizational Growth Through Innovation & Creativity: Issues, Opportunities & Challenges”, Amity University, Haryana, Excel Publications, Delhi. ISBN: 978-9381361-02-3 
  3. Shrivastava, Dr Sanjay. “IMC and Its Imperative Functioning for Sustainable Organizational Growth ”, International Conference on Transformation and Survival of Business Organization: Challenges and Opportunities Prestige Institute of Management, Gwalior on December 28 - 30, 2011, Prestige Institute of Management, Gwalior on December 28 - 30, 2011, Macmillan Publishers India Pvt. ISBN: 978-935-059-061-4 
  4. Shrivastava, Dr Sanjay. “Soft Skills: Re-Skilling the Technical Wizard”, International Conference on Consultation & Experience Sharing on Role of Humanities and Social Sciences in Holistic Development of Future Technocrats- Looking Ahead, Department of Professional Development, Jaypee University, Solan 
  5. Shrivastava, Dr Sanjay. “Communication and Its Implications on Intertwined Organizational Relations: An Empirical Study”, Delhi School of Professional Studies and Research, New Delhi, XIII Annual International Seminar on ETHICS, MORALITY, AND SPIRITUALITY at Delhi. Paper Presented on 4 January 2012.

Articles/ Book Reviews

  1. “Errors like Straws upon the Surface Flow…” An Article published by ICFAI University Press (IUP), Hyderabad
  2. Wrote Book Review on - “How to Make Winning Presentations” authored by Paul R Timm. Submitted to ICFAI University Press (IUP), Hyderabad 
  3. Wrote Book Review on- “Creativity for Managers” authored by Alan Barker, submitted to ICFAI University Press (IUP), Hyderabad 
  4. Wrote Book Review- “If Life is A Game, These Are the Rules.” Authored by Cherie Carter-Scott, Ph.D. submitted to ICFAI University Press (IUP), Hyderabad

Official email id

sanjay.shrivastava@nmims.edu

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